True Pixel
Respect the work in the artwork. Careful preparation begins with understanding what the publisher and designer intend to reproduce.
OUR CULTURE
Care and practical judgement in our work
Quality, Quotient and Quest are the three Qs in the working philosophy of Anhui Xin An Printing Co., Ltd.. They express the care we want to bring to a book, the skill needed to make sound decisions and the willingness to improve. Their meaning is practical: pay attention to the project and understand the requirements behind it.
Quality, Quotient and Quest
Quality
Put care into the finished product and the decisions that shape it. A requirement deserves attention because it matters to the book.
Quotient
Bring skill and practical judgement to the work. Understand what a decision involves and when a question needs another person's experience.
Quest
Look for ways to improve the next job. Be willing to question an approach and learn from experience.
What the values mean in practice
For us, these values begin with taking a publishing brief seriously. The artwork, materials and intended result deserve careful consideration. A question about the specification is worth clarifying, even when a detail appears small.
Practical judgement also means recognizing the limits of an assumption. Where a requirement is unclear, the useful response is to explain the question and discuss it. This is the working attitude we want the three Qs to encourage, both within production and in conversations with buyers.
True Pixel · True Paper · True Color
Our brand line gives the philosophy a physical context: the artwork, the material and the visual reference for the book.
True Paper
Treat paper as part of the book's specification. Its role deserves consideration alongside the design and intended finished result.
True Color
Respect the approved visual reference. It provides a shared basis for discussing the appearance of the printed work.
Working with one another
A book involves decisions made by people with different production responsibilities. We value communication that makes the reason for a requirement understandable to the next person involved. Useful information includes what has been agreed and which points still need attention.
Listening matters alongside technical judgement. A publisher's concern may explain why a detail carries particular importance. Taking time to understand that concern is part of the professional relationship we want to build.
Learning for the next job
Quest expresses an ambition to keep improving. That includes being willing to reconsider a decision, listen to feedback and ask what could be clearer next time. The aim is to carry useful learning into the next project.
We see this as a working value: remain attentive to the result, and open to a better way of approaching the work.
Explore our working context
Factory and team
Meet the working roles and see the environment behind our book production.
Explore factory and teamManufacturing
Read about the production workflow that gives these working values their practical context.
Explore manufacturingCulture should make the production relationship easier to trust
Tell us which aspects of your book need particular care when you send your project requirements.